1、 General situation
In 2020, the export volume of China's lighting industry will reach $52.6 billion, or 364 billion yuan, with a year-on-year growth of 16.1%. Domestic sales were about 238.5 billion yuan, down 16.8% year on year. The total revenue of the whole industry is 602.5 billion yuan, which is better than expected in export sales and lower than expected in domestic sales. The substantial growth of export sales offsets the decline of domestic sales, making the total revenue of the whole industry equal to that of 2019 (600 billion yuan).
From the change of industry revenue from 2010 to 2020, the whole industry is still in the period of medium and high-speed growth in the 12th Five Year Plan period, and the growth rate tends to be flat in the 13th Five Year Plan period, entering a period of stable development. In the future, more attention will be paid to high-quality development.
2、 Export
Novel coronavirus pneumonia in 2020, facing the severe impact of the new crown pneumonia epidemic on the global market and the complicated international situation, the joint efforts of the state to introduce a series of policies and measures to promote the development of China's lighting industry in 2020, and export volume totaled 52 billion 600 million US dollars, up 15.7% over the same period last year. It not only exceeded expectations but also set a new record. In the first quarter, it dropped sharply to the bottom; in the second quarter, the attack and defense changed, ready to go; in the third and fourth quarters, it rebounded strongly, reached new highs repeatedly, and finally reached a "V" reversal. As the only major economy in the world to comprehensively and systematically curb the epidemic, China has become the global manufacturing center and supply chain hub of the lighting industry.
The reasons for the growth are: the toughness of lighting products' rigid demand is obvious; epidemic prevention and housing economy products become the boost items; the marginal of external demand is gradually improving, and the "substitution transfer effect" is significant.
In terms of export products, there are several characteristics, such as stable progress of light source substitution; a continuous decline of LED light source price; the high increase of LED filament lamp shipment; sharp increase of export of epidemic prevention related products such as scientific research, medical treatment and ultraviolet; rapid development of plant lighting; consumer end products are better than engineering end products.
In terms of export target markets, the performance of the Asia Pacific market dominated by emerging economies is significantly better than that of the European and American markets dominated by developed economies. In the Asia Pacific market, East Asia, West Asia, Southeast Asia, and Oceania all have good performance; in Europe and America market, the recovery degree of North America market is better than that of Europe market and Latin America market.
The practical difficulties faced by export enterprises lie in the decline of product prices, the sharp fluctuation of the exchange rate, the rising prices of raw materials and components, the shortage of goods, the explosion of cabins and containers in the shipping industry, and the power cut and restriction in some places.
3、 Domestic sales
From the perspective of supply and demand, the supply side recovery of a relatively centralized decision-making organization is better than that of a decentralized decision-making response. From the demand side, under the background of "two new and one heavy" national investment in 2020, the performance of the investment-driven bend market is far better than that of the consumption-driven C-end market. Road/tunnel, rail transit, education, and other fields are more prominent, while the consumer C-end, which mainly focuses on home lighting, is dragged down by the structural decline of social employment and income caused by the epidemic, which is more declining. It takes a long time to recuperate and rebuild confidence. According to the Statistics Bureau, in 2020, China's retail sales of consumer goods other than automobiles will reach about 35 trillion yuan, a year-on-year decrease of 4.1%.
